Company overview

Bidvine’s mission was “to make hiring local, trusted service professionals ridiculously simple - and help people use the time saved to pursue their passions.” Bidvine aimed to help professionals (pros) gain lifetime customers through an easy to use website and mobile app. On the other side, we also wanted to make it very simple for customers to find pros for any service, from wedding photography to waste removal. Our small but mighty team was broken into two sides: a supply (B2B) and a demand (B2C) side. I worked on both sides as well as across each app team (iOS, Android, and responsive web).

iOS app redesign

Bidvine’s iOS app for pros had not been updated for a couple of years and required some refreshing. I assisted with this redesign, including being the lead designer on the iOS message bot. I started by looking at what we currently had across web and Android to remain consistent and created designs through Figma. Finally I worked with our iOS developers and QA to send off the message bot to our customers.

Something we often heard from pros was that they were not sure what to say to customers to start the conversation. We added in quick replies to help prompt a conversation. Similarly, we made it easier to respond to a requested job booking by adding that into the message bot itself.

Rescheduling, booking, and canceling a booking

Some consistent user feedback we kept getting was the ability to edit a booked service once it was confirmed. At the time, we were not allowing customers to update it at all. I created three separate flows to address this feedback: 1) review a booking and get confirmation after you have finalized it, 2) reschedule a booking, and 3) cancel a booking.

Review booking

Reschedule and cancel

Pro introduction page

We noticed early on that we had a high bounce rate on the providers introduction page, so many pros would view it but wouldn’t sign up or read the content. To help with that, I redesigned the web page to have less information/happy language that wasn’t as useful to pros, instead focusing on what was meaningful to them. I also redesigned the UI to be more consistent with our branding and illustrated some existing pros to use as testimonials. This page design significantly decreased our bounce rate.

New Service Specific questions

We wanted to add some more ways to personalize your request as a customer so that you and your pro are the same page. I created new service specific questions (SSQs), including a number input option as well as a selectable photo option.

I also created some custom images for some services as needed. For example, our most popular service "rubbish removal” (junk removal) had an issue: customers were incorrectly inputting the amount of rubbish they had and this was affecting the quote pros would send them. This created a disconnect and an uncomfortable conversation for both the pro and the customer when they came to the job just to find out it was much more junk than expected, therefore raising the price. My custom illustrations tested very well and helped pros to feel confident that customers were being as accurate as possible.